Right From The Heart is a proud member of the Evangelical Council for Financial Accountability (ECFA) and has applied the governance and principles presented therein. Below is a description of the ECFA, as well as their principles to which we adhere.
ECFA MemberECFA is an accreditation agency dedicated to helping Christian ministries earn the public’s trust through adherence to "Seven Standards of Responsible Stewardship." Founded in 1979, it is comprised of over 1,200 evangelical Christian organizations, which qualify for tax-exempt, nonprofit status and receive tax-deductible contributions to support their work. ECFA's Standards of Responsible Stewardship focus on board governance, financial transparency, integrity in fund-raising, and proper use of charity resources.
Every member shall comply with each of the ECFA Standards for fund-raising:
7.1 Truthfulness in Communication
All representations of fact, description of financial condition of the member, or narrative about events must be current, complete, and accurate. References to past activities or events must be appropriately dated. There must be no material omissions or exaggerations of fact or use of misleading photographs or any other communication which would tend to create a false impression or misunderstanding.
7.2 Communication and Donor Expectations
Fund-raising appeals must not create unrealistic donor expectations of what a donor's gift will actually accomplish within the limits of the member's ministry.
7.3 Communication and Donor Intent
All statements made by the member in its fund-raising appeals about the use of the gift must be honored by the member. The donor's intent is related both to what was communicated in the appeal and to any donor instructions accompanying the gift. The member should be aware that communications made in fund-raising appeals may create a legally binding restriction.
7.4 Projects Unrelated to a Ministry's Primary Purpose
A member raising or receiving funds for programs that are not part of its present or prospective ministry, but are proper in accordance with its exempt purpose, must either treat them as restricted funds and channel them through an organization that can carry out the donor's intent or return the funds to the donor.
7.5 Incentives and Premiums
Members making fund-raising appeals which, in exchange for a contribution, offer premiums or incentives (the value of which is not insubstantial, but is significant in relation to the amount of the donation) must advise the donor of the fair market value of the premium or incentive and that the value is not deductible for tax purposes.
7.6 Financial Advice
The representative of the member, when dealing with persons regarding commitments on major estate assets, must seek to guide and advise donors so they have adequately considered the broad interests of the family and the various ministries they are currently supporting before they make final decisions. Donors should be encouraged to use the services of their attorneys, accountants, or other professional advisors.
7.7 Percentage Compensation for Fund-raisers
Compensation of outside fund-raising consultants or a member's own employees based directly or indirectly on a percentage of charitable contributions raised is not allowed.
7.8 Tax-deductible Gifts for a Named Recipient's Personal Benefit
Tax-deductible gifts may not be used to pass money or benefits to any named individual for personal use.
7.9 Conflict of Interest on Royalties
An officer, director, or other principal of the member must not receive royalties for any product that the member uses for fund-raising or promotional purposes.
7.10 Acknowledgement of Gifts-in-Kind
Property or gifts-in-kind received by a member should be acknowledged describing the property or gift accurately without a statement of the gift's market value. It is the responsibility of the donor to determine the fair market value of the property for tax purposes. The member may be required to provide additional information for gifts of motor vehicles, boats, and airplanes.
7.11 Acting in the Interest of the Donor
A member must make every effort to avoid accepting a gift from or entering into a contract with a prospective donor which would knowingly place a hardship on the donor, or place the donor's future well-being in jeopardy.