If you define “favorite” as the day people show the most passion and excitement, many Americans’ favorite holiday is Black Friday, the day after Thanksgiving. Black Friday gets its name because so much merchandise is sold on that day that retailers literally see their profit and loss statements move from being in the red to being solidly in the black. And to make matters worse, this year, not only are retailers having “pre-Black Friday” sales, some are actually opening their doors on Thanksgiving Day!
If you want to understand the passion this holiday inspires, watch what happens when stores open their doors at 5:00 a.m. and, sometimes, even the night before! Watch how grown men shove elderly ladies aside so they can be the first to grab that season’s hottest new video game. Notice the effort people exert so they can buy a toaster for $4. This passion may best be realized by what happened in New York one year. Just a few hours after putting down their Thanksgiving forks, 50,000 people stood in the rain overnight awaiting the 5:00 a.m. opening of a mall. Fifty thousand people in the rain – just to grab some items on sale!
What’s your favorite holiday? Christmas, Easter, Thanksgiving? Those make sense. But Black Friday? Just one day after we’ve just given thanks for all we have? How quickly we forget!