What is America’s favorite holiday? Many of you will immediately think of Easter, while others think of Christmas. Still others might select New Year’s Eve, but none of these are even close. Thanksgiving? A favorite, but it’s not number one. If you define “favorite” as the day people show the most passion and excitement, many Americans’ favorite holiday is Black Friday, the day after Thanksgiving. Black Friday gets its name because so much merchandise is sold on that day that retailers literally see their profit and loss statements move from being in the red to being solidly in the black.
If you want to understand the passion this holiday inspires, watch what happens when stores open their doors at 5:00 a.m. Watch how grown men shove old ladies aside so they can be the first to grab that season’s hottest new video game. Notice the effort people exert so they can buy a toaster for $4. This passion may best be realized by what happened in New York one year. Just a few hours after putting down their Thanksgiving forks, 50,000 people stood in the rain overnight awaiting the 5:00 a.m. opening of a mall. Fifty thousand people— in the rain— just to grab some items on sale!
What’s your favorite holiday? Christmas, Easter, Thanksgiving? Those make sense. But Black Friday? Give it a break!